Copywriting

The Catchiest Slogans Ever

The Catchiest Slogans Ever

“Just Do It” Did you know it was inspired by a murderer? Utah Gary Gilmore’s last words when facing a firing squad were, “Let’s do this.” Inspiration can come from anywhere when you’re open to it. “Got Milk”? This slogan almost didn’t make the cut in 1993 at the Goodby Silverstein agency. It was deemed […]

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