The Catchiest Slogans Ever

The Catchiest Slogans Ever

“Just Do It” Did you know it was inspired by a murderer? Utah Gary Gilmore’s last words when facing a firing squad were, “Let’s do this.” Inspiration can come from anywhere when you’re open to it. “Got Milk”? This slogan almost didn’t make the cut in 1993 at the Goodby Silverstein agency. It was deemed … Read more

How to Calculate Your Site’s Conversion Rate

How to Calculate Your Site's Conversion Rate

The conversion rate is calculated by dividing the number of conversions by the total number of ads that resulted in a conversion. First, you need to know what a conversion is. Depending on your goal, it could be a person who signs up for your email list, someone who makes a purchase, or in the … Read more