Psychology

Psychological techniques used by top brands to boost conversions

Seventeen (17) Psychological techniques used by top brands to boost conversions

People love to think they make their purchases based on logic, but in reality, it’s all about their cognitive biases subconsciously making their decisions for them. Remember that over 95% of purchasing decisions are emotional, not rational. Marketing is about influencing the prospect in one direction, using behavioral science to make sales.  The above might […]

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