The Catchiest Slogans Ever
“Just Do It” Did you know it was inspired by a murderer? Utah Gary Gilmore’s last words when facing a firing squad were, “Let’s do this.” Inspiration can come from anywhere when you’re open to it. “Got Milk”? This slogan almost didn’t make the cut in 1993 at the Goodby Silverstein agency. It was deemed […]
Five (5) ways to monetize your blog traffic
Did you know businesses that blog get more traffic than those that don’t? It just makes sense. People will want to read your website’s excellent blog content. But turning those readers into customers can sometimes be challenging. Here are 5 tactics that can turn even the most diehard skeptic blog reader into a paying customer. […]
How to Calculate Your Site’s Conversion Rate
The conversion rate is calculated by dividing the number of conversions by the total number of ads that resulted in a conversion. First, you need to know what a conversion is. Depending on your goal, it could be a person who signs up for your email list, someone who makes a purchase, or in the […]
How to Write Engaging Instagram Captions
The only thing worse than no Instagram captions on your photos is downright terrible, and I’ll clue you in: The majority of Instagram captions are NOT pretty. Don’t believe me? Check out your feed and see for yourself. An Instagram caption is the perfect place to get noticed, spark a conversation, add context, set a […]
Seventeen (17) Psychological techniques used by top brands to boost conversions
People love to think they make their purchases based on logic, but in reality, it’s all about their cognitive biases subconsciously making their decisions for them. Remember that over 95% of purchasing decisions are emotional, not rational. Marketing is about influencing the prospect in one direction, using behavioral science to make sales. The above might […]
